Resource Data

SPIN Selling is a sales technique that uses four categories of questions to guide the lead qualification process: Situation , Problem , Implication , and Need for Solution .

If you’ve ever been in a situation where the customer didn’t see the value in your offer, it might be time to change your ...

“ You can’t manage what you don’t measure. You can’t measure what you don’t define. You can’t define what you don’t understand, and you can’t succeed if you don’t manage .” This iconic quote from William Edwards Deming resonates especially in remote work environments, where effective team management ...

In B2B prospecting, every minute counts. That’s why your salespeople need to work with lists of companies that contain up-to-date, reliable, and strategic information about the ideal customer profile outlined in your sales plan.


Data enrichment emerges as the solution to ensure the organization ...

Imagine trying to move a giant boulder. It’s a challenge that requires strength, strategy, and collaboration, right? That’s exactly how enterprise sales works.

It is a coordinated effort to close contracts with large companies, dealing with multiple decision makers, long sales cycles and a high ...

Are Inbound Marketing Strategies Still Working in a Post-AI World?

Absolutely. What AI says is in its sights is just one segment of the main Inbound Marketing strategies used globally — search, especially organic search.

But even at this point the threat is not that strong. In a recent article ...

An online page is still very important for businesses. In addition to strengthening brand recognition, it allows for new revenue opportunities and helps build an engaged audience.

As the centerpiece of a Digital Marketing strategy, the website must be developed with attention to detail and aligned ...

Some digital marketing tools will be essential allies for managers looking to stand out in 2025.

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A new year always brings new challenges and higher market demands. Therefore, having strategic solutions is essential for companies to gain a competitive advantage and achieve significant results ...

In the marketing world, knowing how to write a good prompt is a competitive advantage for anyone working in the creative field.

In fact, there are even people creating new positions in creative departments, the “prompt engineer”, the person responsible for creating and massifying prompts for ...