Resource Data

One of the most important pillars of Digital Marketing concerns metrics. Parameters for analyzing paid media performance, measuring an email marketing action, SMS- based stimuli , etc., studying these indicators is very important for the decision-making process.

Benchmark comparison
One of the ...

First, let's understand the concept of multichannel, omnichannel, multichannel and omnichannel, words that you will find everywhere. Although we have listed four items, there are only two, and to adopt the terms most used in marketing, we will refer to them mainly by the terms in English, that is ...

Assertive communication planning needs to be aware of current changes and innovations. Knowing this, we will help you start the new year in the best way possible. We have separated the main marketing trends for 2025 .

Check out our selection of tips and enjoy reading!

Top Marketing Trends for 2025 ...

Do you know what the most common marketing automation mistakes are and how they compromise your strategy?

Automating some marketing processes helps you master those micro-moments of customer relationships that are of great help in conversions with your contact base, helping you achieve your goals ...

Starting a professional life is not always so simple, however, if your paths cross with MATH in your first job, the perspective may be different.

This is not shared by the company, but by one of its members, Daniele Faedrich Hotta .

Daniele, MATH employee, at her graduation
Daniele is a ...

Data plays a fundamental role in any Customer Relationship Management (CRM) project, and its importance is difficult to underestimate.

CRM is a strategic approach that aims to manage and improve customer relationships, making them more efficient and effective. Data is the foundation for a ...

The aging of the Brazilian population brings new challenges and opportunities, especially for the financial market, as it addresses a crucial issue: the influence that family members exert on the banking decisions of this public.

In this content, we explore how dynamics affect financial choices ...

With rapid technological evolution and the growing volume of data in companies, data architecture needs to keep up with innovations that promote competitiveness and agility.

Concepts such as Data Lake, Data Warehouse, Data Mesh and Artificial Intelligence (AI) are transforming the way organizations ...