Resource Data

The Google Ads platform has several types of campaign formats focused on different audiences and actions, including dynamic search ads ( DSA ). These types of campaigns are very effective in helping users find the services offered and thus get a greater number of potential customers, expanding the ...

Google Analytics 4 does not include the large number of metrics that appeared in Google Analytics Universal by default. And one of the metrics that we notice is missing from the reports is the bounce rate .




Even with this, we must keep in mind that the definition has changed . The bounce rate ...

Knowing how to create and manage campaigns between Account Engagement and Salesforce is a fundamental task that every marketing professional who uses these tools must know and put into practice. However, sometimes we may have some doubts regarding this topic. For example, do we know how to correctly ...

Implementing a CRM may seem like a complicated process, but it doesn't have to be. With a little planning and effort, any company can successfully implement a CRM . As you may know, a CRM ( Customer Relationship Management ) is a digital system that companies use to manage their relationships with ...