Resource Data

We hardly even need to ask. I'm sure that if I asked you, "Do you think strategy is important for a company's success?" , the vast majority of you would say YES .

But I'm also sure that if the second question were how much time do you devote to strategic thinking? The vast majority of you would say ...

Online training has been on the market for years and continues to evolve. It started out as traditional distance learning and has become an increasingly popular option due to the flexibility it offers.

In my opinion, there are two main areas in the online training market:

Traditional online ...

Within the company we have been struggling for many years with two major trends: the need to sell and the reason for the company's existence. Or put another way, survival versus the reason for which the company was created (purpose).

Terms that are sometimes contradictory, but logical behaviors ...

Coca-Cola has been and is the queen of branding strategy . It has been proving this for many years. To put it simply, communication seeks to relate global and positive attributes to its products. As a result, Coca-Cola is one of the most highly valued brands globally and the best in brand ...

We have been talking about digital transformation for many years and the reality is that we are still at the beginning of the process. In my first reflection on this topic in 2015, I used a phrase from Diageo CEO Ivan Menezes, “ It is not a question of doing digital marketing. It is about doing ...