Resource Data

With the development of voice assistants such as Amazon Alexa, Google Assistant, and Siri, voice marketing is becoming an important part of a multi-channel strategy. Brands are already starting to use voice technology to promote their products and services. In the future, voice interfaces will ...

Targeted impact. The model allows you to focus on the right aspects of marketing - from attention to action, improving each stage.
Flexibility and adaptation. AIDA easily integrates with other marketing concepts, such as sales funnel or CRM strategies, allowing you to build more complex and ...

Evaluation of advertising campaigns effectiveness. Using KPI helps to determine which channels (SEO, contextual advertising, social networks) bring the greatest effect. For example, if the KPI for contextual advertising is the cost per lead (CPL), then the marketer understands how much it costs to ...

In recent years, the term "brand ambassador" has become popular in the marketing and advertising context. It is actively used by companies seeking to increase recognition and loyalty to their product or service. But what exactly does this term mean, what tasks does it solve and how to apply it in ...

Keyword stuffing: In an attempt to increase the keyword density on pages, many experts begin to overuse keywords, which negatively affects the quality of the content and its perception by users.
How to avoid: Use keywords organically, in context, without disrupting the naturalness of the text. Pay ...

Add Alt tags to images.
Improve the structure: Create a user-friendly menu, use breadcrumbs.
2. Working with external factors
Link mass
Backlinks show search engines that your site is authoritative.
Quality links: Place links only on trusted resources.
Guest Articles: Submit content to popular blogs ...

Any marketing plan starts with a deep understanding of the company's current situation. This helps:
Assess market opportunities.
Consider threats that may prevent you from achieving your goals.
Key metrics for analysis
Target audience (TA) analysis
Who are your clients?
What are their problems and ...

Cross-selling is an effective way to increase revenue from existing customers. Use cross-selling strategies to offer customers additional products or services based on their previous purchases.
Use new technology solutions for promotion. For example, voice search, artificial intelligence or chatbots ...

Important indicators and metrics
One of the main advantages of promotion through bloggers is the ability to reach a wide and diverse audience. For example, popular bloggers can have an audience of tens of millions of subscribers, and their content can be very targeted. It is important to understand ...

Information overload. Loading up your text with a huge amount of detail or complex terms is a mistake that many people make. Compelling content should be simple, clear, and to the point.
Regularly analyze the effectiveness of your content. Use analytics tools to track how your audience perceives ...