Resource Data

As you may already know, logistics is primarily a B2B business. And word-of-mouth advertising can play a vital role in the success of any B2B business (including your logistics business!).

A proven way to gain potential clients through word of mouth is to provide exceptional services and support ...

Testing your CTR and open rates allows you to attract more customers to your website. But not every day all of those visits result in sales or other conversion metrics. A/B testing will let you know which elements drive higher CTR, higher conversions, and ultimately, higher ROI.

A/B testing helps ...

One of the ways you can increase interest in your potential customers is to create pop-ups . If used correctly, they will retain potential customers and encourage them to achieve the goals you set.

You can configure pop-ups to appear when:

Potential customers enter your website.
when they want to ...

A session is actually one visit to your website and average session duration is the average time visitors spend on the website during those sessions.

Databox explains how Google Analytics calculates this time: Google Analytics calculates the average session duration by dividing the total duration ...

OptiMonk is a lead and conversion optimization tool that focuses on helping businesses increase their revenue by getting more conversions and reducing car abandonment rate. As with other conversion platforms, you have to pay for it.

Paying for a lead optimization tool pricing plan is always a good ...

The average cart abandonment rate is 69.99%, according to the Baymard Institute . This is an average of 48 shopping cart abandonment studies, ranging from 56% to 81%.
Mobile users have the highest cart abandonment rate: 85.65% of shoppers never make it to checkout.
According to ContenidoCuadrado ...

In the world of marketing for startups, lead generation is the holy grail. Almost any legitimate strategy that can attract new or potential customers is worth using. However, just like in any other industry, business owners and service providers must balance costs with benefits.

For example, it ...

When choosing your automation, only choose those that allow cross-platform and cross-device accessibility. That means you can use it on different browsers, operating systems, and devices.

The experience should be the same everywhere, without the need to tweak settings. Imagine if customers can ...

Emerging trends and technologies have had a significant impact on email marketing, helping businesses create personalized and engaging consumer experiences. These technologies have completely transformed the way you interact with your consumers, increasing brand awareness, loyalty, and trust.

For ...

You could try offering a coupon that expires soon or a free shipping offer. Or to give your email marketing a boost, maybe there's a chance to win something cool in exchange for the visitor's email address. Alternatively, you could even ask people to fill out a quick exit survey to learn more about ...