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Content marketing is becoming a primary marketing tool in both the online and offline worlds.

The content takes on a multimedia form. It's not just text. The visual aspect is an integral part of the content, as are images, infographics, videos, or multimedia applications.

Content adapts to ...

Running a company blog requires a solid plan and adherence to it. Although it may be informal, it should reflect a defined strategy set at the initial stage. Before launching a blog, it is a good idea to answer these questions:

Who are my readers? Who am I writing for? Who do I want to reach? Is it ...

If you come across potentially bad links (e.g. from link warem, warez sites, some footers, site wide links), try to ensure their removal. Alternatively, use the Google Disavow backlinks service , which allows you to disavow specific, potentially bad backlinks.

Work on a naturally strong link ...

According to the report, the leading Czech search engine is happy about these activities. Unfortunately, at the same time, it draws attention to the problems associated with this. The switch to HTTPS can bring significant losses in positions in Seznam. According to its representatives, the switch ...

If you want your website to appear at the top of organic search results, don't underestimate search engine optimization. But don't forget about your blog while you're at it. Let's take a look at some practices that will help you get your blog visible in search results.

Keyword research
Keyword ...

The speed of loading individual pages is also important. Users today do not want to wait long for a page to appear. If your website does not appear within 2 seconds, the user usually leaves. A short time, right? Moreover, more than half of the users who do not load the page quickly and leave will ...

If you sell a product, Google allows you to create ads that will appear on Google Shopping . Individual products are offered with an image, which is missing in organic search, and therefore a higher click-through rate is possible.

Google Shopping
PPC advertising also allows for precise control over ...

Search engine optimization is a very important part of your online strategy. But what should you focus on when it comes to SEO in 2018 to gain the most competitive advantage?

It’s only been a few weeks since the start of the new year. And if you haven’t started working on improving your website’s ...

How can you use data to create personalized email marketing strategies? Improve your marketing activities to generate more business opportunities. The structure of the website is important not only for users, but also as a roadmap for search engines.

Don't forget that many users don't enter your ...

Once you register your business in Google My Business, the system will offer you to choose the category in which your business will be listed. This is one of the most important conditions for potential customers to find you. You can choose up to 5 categories, so choose wisely and place your business ...