Resource Data

Let’s go over our top tips for executing a Facebook competitive analysis effectively.

1. Identify your Facebook competitors
Before conducting your competitive analysis, narrow in on three to four key competitors on Facebook. Tracking every single competitor big and small can quickly become an ...

We build reporting capabilities that extract the data that matters most to leaders and stakeholders. Our recently announced updates to My Reports ensure you can deliver the insights and data your business needs to make informed decisions.

The Cross-Network Performance Survey report dashboard in the ...

Every subsequent video Lowe’s published about their Halloween decor used the same spooky background and text style. The end result was cohesive, recognizable content that delighted Halloween superfans awaiting Lowe’s next decor reveal.

The brand also shared creator-inspired DIY content throughout ...

You’re putting in the hours on X (formerly Twitter)—creating posts, engaging with followers and pushing your brand’s message. But without the right tools, it’s hard to know if all that effort is moving the needle.

Twitter’s built-in analytics provide basic metrics such as follower counts and ...

To build an approval process, first identify which agents can be responsible for approving messages. Pair them with newer agents to ensure all replies stay compliant and on brand. As new agents feel more comfortable in their role, they can handle issues without an approver.

Sprout’s Reply Approvals ...

Beyond that, don’t be shy about promoting your TikTok presence across additional channels. Consider where else you can promote your TikTok presence and videos, such as your marketing emails or even product pages.

8. Create videos from TikTok comments
If someone comments on a video with a question ...

What types of brand content drive holiday purchases
While consumers are on the lookout for the perfect gift ideas, certain brand content will stop them mid-scroll. Consumers are most likely to look to influencers for gift inspiration, with 47% saying their endorsements carry the most weight (even ...

AI is reshaping how we interpret social data and analysts go past simple metrics to find more meaningful insights.

AI helps you:

Spot patterns in customer behavior
Forecast content performance
Analyze sentiment in large volumes of comments
Gather insights through social listening
All these ...

Like an app install, cost per action (CPA) is measured per action, meaning the user will need to click the ad’s CTA to perform the action.

How to transform your Facebook marketing strategy with Facebook metrics
Facebook metrics aren’t just numbers on a screen, but a blueprint for transforming your ...

If you don’t have a strategy for repurposing content for social media, it can feel a bit overwhelming to start. Where do you begin? What workflow is right for your team? How much repurposing is too much? Don’t worry—here are a few LinkedIn best practices, which will answer your questions and help ...