Resource Data

Getting started with email promotions can seem daunting at first, but with proper planning and a few helpful tips, you can create effective email marketing campaigns that deliver positive results.

1. Build your subscriber list
The first crucial step to start doing email promotions is to have a ...

Once your email looks ready to go, it’s crucial not to skip one crucial step: testing . Testing different elements of your email design is critical to understanding how your audience will react to it . It’s not just a matter of aesthetics; it’s essential to maximizing the effectiveness of your ...

Compelling visuals are key to capturing attention, driving engagement, and effectively conveying your brand messages. Canva is a design platform that empowers marketers to create stunning visuals with ease. From social media creatives to presentations and more, Canva offers an arsenal of features ...

A common mistake is to overload the newsletter with promotional content, which can result in a loss of subscribers. It is crucial to find the right balance between promotional and informative content .

Informational content can include educational articles, industry news, practical tips, and case ...

There is no set answer to this question. The time you choose to send the reminder email depends a lot on individual circumstances. For example, if it is an outstanding payment, it is normal to send the email on the first business day after the payment has been made, and this rule could also apply in ...

Do you know if people are actually reading your emails? While it may seem like a silly question, the success of your email marketing campaigns can't be based solely on assumptions and hopes. You need to know how to measure the performance of your efforts, and regularly track the most suitable email ...

There are a lot of things that go into implementing an inbound marketing strategy . You need to create content that applies to each stage of the buyer’s journey, and make sure you’re creating external content through which new visitors can become leads. From there, you need to set up effective ...

As email service providers have moved upmarket, their feature set has matured. These all-in-one service offerings go beyond just sending email and include related marketing activities such as contact management, web development, advertising, and more. While an all-in-one solution can encompass many ...

Email marketing is still one of the best ways to reach your target audience, but just sending them mass emails isn't enough.

Your potential customers are constantly bombarded with offers and promotions. And to stand out from all that noise, you need to create email marketing strategies that take ...

If you want to train in Digital Marketing but you don’t have the time (nor does your pocket allow it), don’t worry. We can help you. We have compiled a list of the “25 Most Interesting Free Online Courses on Communication 2.0”. The compilation covers many topics related to Digital Marketing: from ...