Resource Data

This helps to define an effective content marketing strategy ready to generate more opportunities for the company.

Pillar 2 :
This may be the main obstacle to effective content marketing for B2B: companies do not provide a feedback channel for their leads.

That's why it's important to analyze ...

In recent years, our society has created more data than in the entire history of the human race. So your company can use this quantitative information to color the picture you began to paint with market research.

Digital data provides insights that can significantly improve decision-making. After ...

Technology has also helped the modern buyer. Today, it is much easier to find solutions and research the products and services you are interested in in a more assertive way.

Learn more: Definitive guide: understand new consumer behavior
After all, many of the resources they use generate demands for ...

Driving search engine traffic through organic content is a great long-term investment.

However, sometimes your business needs a faster, more measurable form of ROI. This can be achieved through paid search advertising.

Related: Keyword vs. Content Search Intent
As a form of pay-per-click ...

Study the promotional calendar and stay alert to the opportunities that everyday life brings to find new opportunities to do business.

For many companies, Black Friday and Christmas are always very successful dates in terms of sales and conversions – regardless of the area of ​​activity.

Then you ...

After all, the goal here is to provide maximum value to your visitor. This way, they will feel comfortable and also encouraged to share their data with your company.

These two steps are key to any lead generation process within content planning:

Target them with more personalized content ...

The B2B sales cycle reflects how digital transformation has changed the way companies do business – find out more.
If you work in the B2B sector, you may have noticed that the B2B sales cycle has been undergoing a series of changes in recent times.

After all, digital transformation is ...

As we mentioned in the previous topic, when a new potential customer comes to your company for the first time, or even requests information about products or prices, they have certain expectations about how quickly your company should react to it.

While expectations vary depending on the different ...

Few companies are investing in B2B marketing on Pinterest. But there’s a lot of potential for business and conversions – so get started now!
Many companies are investing in B2B marketing on Pinterest . After all, the constant changes in algorithms and content distribution are making it difficult to ...

Here are some questions your sales and marketing teams can work together to determine if your lead is qualified:

Is the lead the main decision maker?
Before getting too far into any discussion, the first thing you should find out is whether the person you are talking to is authorized to make the ...