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Content Marketing: 5 Trends for 2018


We are on the threshold of 2018 and the new content marketing trends are already here. As every year, it is time to review what has happened and set our sights on what is coming.

Technology and content go hand in hand. Virtual reality and augmented reality, on ...

Copying the competition can harm your content marketing strategy




Businesses and content marketers consume a huge number of blog posts, articles, podcasts, and videos on a daily basis that help them work smarter, educate themselves on a daily basis, and execute their content marketing strategy ...

But in reality, it offers information for any stage of pregnancy, postpartum and welcoming the newborn, and even when the baby is older.

And not only are there tips on offer in this blog, there are also studies, recipes, reports by doctors, etc.

This blog strikes the perfect balance between ...

Advantages of your email list
After giving a welcome note, go on to reinforce a subscriber's decision to subscribe to your emails.

An easy way to do this is to offer a quick “benefits list,” which tells subscribers why joining your email list was a great idea.

For example, you can do a great job ...

How to Apply Content Marketing in B2B Businesses

In recent years, Content Marketing has become one of the strategic pillars of brands worldwide and usually accompanies other marketing strategies within a digital campaign.

Content Marketing is a strategic approach that focuses on creating and ...

So they held educational fairs, advertised on TV, and sent out emails in hopes of attracting their ideal prospects.

They soon realized that this was not working and when studying their situation they realised that their Buyer Personas were not using the same channels that their previous ones used ...

For example, running a quick poll mid-webinar or asking questions and asking viewers to submit their answers can offer valuable insights that a regular form can’t. Best of all, this personalized interaction gives prospects a first-hand look at what it might mean to engage with the people who ...

Tools to keep leads
Maintaining leads so that they ultimately make the purchasing decision is no easy task, but there are tools that can help you and that are specific to Inbound Commerce.

Transactional emails
E-commerce is not outside the Inbound Marketing premise of offering valuable content to ...

Excellence
This concept invites you to seek constant improvement in absolutely everything you do with your business. To do this, it is important to keep in mind what your competition does to offer a difference to your target audience. Likewise, it is also key that you know how to adequately ...

This competitive intelligence also involves looking at the environment in which the company that uses Semrush operates, and it is not limited to the information provided by the platform about this environment; the platform also gives advice on the changes needed to improve .

The best way to exploit ...