Resource Data

Data analysis in the marketing world is essential to drive decision-making, evaluate the effectiveness of marketing campaigns, identify market opportunities or detect new potential audiences, for example. And although there are many subjective elements in the marketing world, if there is one thing ...

Programmatic has been gaining traction for over a decade, and while we’ve seen a steady stream of acquisitions and mergers, it remains a saturated and complicated market. However, given the needs of the market, this is to be expected. Each DSP offers a slightly different value proposition, and more ...

About two years ago, the most visionary players in the digital economy were paying homage to the metaverse , the technology that was supposedly going to turn everything upside down and cause a revolution in the digital ecosystem similar to that caused by the network of networks. The increasingly ...

Like other “Big Tech” companies, Google is betting big on artificial intelligence (AI) , the technology that has burst into the tech industry like a bull in a china shop and presumably turned it upside down.

The fact that Microsoft has supposedly taken the lead over Google in the field of AI ...

Artificial intelligence ( AI), once a sleeping giant, has awakened with unusual force and seems destined to permeate each and every aspect of our daily lives. The changes brought about by this technology will be so profound that they will completely alter not only the behavior of ordinary people but ...

ChatGPT, the famous chatbot from OpenAI , has contributed to the emergence of a technology, artificial intelligence (AI), which has been hibernating for decades and which in the space of just a few months has not only awakened from its slumber but has also evolved at an absolutely frenetic pace ...

The stereotypes of each generation are very defined, for this reason one of the most common ways of segmenting the public in marketing is to do so through these generations: Z and Boomer . In this sense, if there is a characteristic feature of the so-called baby boomers it is that they are a ...

Financing rounds are one of the fundamental elements when it comes to managing any business model. This is why it seems extremely important to know where the capital is that can be requested to implement the corporate plans you have in mind. In this order of ideas , we want to talk to you about the ...

德国的广告市场停滞不前，尚未恢复到新冠病毒大流行前的水平。

公司不再把太多的赌注押在像谷歌这样全球重要的搜索引擎上的广告上，或者投资于Meta的一些社交网络上的活动。这两家公司在广告市场上面临着竞争：美国公司 亚马逊。

亚马逊及其在广告市场的成功
根据广告子公司亚马逊在线德国发布的年度报告，去年德国零售媒体销售额达24.3亿欧元，增长17%。

从国际数据来看，不仅在德国，该公司的情况甚至更好，整个集团的广告销售额增长了 21%，在 2022 年达到377 亿美元。 2023 年第一季度，亚马逊的情况仍将继续走同样的道路。

杰夫·贝索斯的公司，广告市场第一
与其他公司 ...

《黑镜》的创作者尝试使用ChatGPT人工智能来编写剧集，但实验结果却是反乌托邦式的失败。该系列的粉丝们等待它的回归已经四年了，现在恰逢人工智能的巨大进步。

如果您了解《黑镜》，那么今天反复出现的主题ChatGPT在第六季的创作中扮演了一个小角色就不足为奇了。然而，更令人惊讶的是，他的贡献很快就被驳回了。

ChatGPT 在制作黑镜剧集方面是失败的
在接受《帝国》杂志采访时，创作者 Charlie Brooker 承认使用 ChatGPT 来制作可能的剧集。他说他想玩ChatGPT。

布鲁克在 ChatGPT 中输入了短语“生成黑镜剧集”。这导致他受科幻小说系列的启发创作了整个情节。最初 ...