B2B or Industrial world's bets for 2022 are also on the list

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Many people think that social networks are only B2C, but we see that more and more professionals are looking to train, educate themselves on new solutions or obtain the best information in order to find partners or suppliers on social networks.

Check out these Linkedin statistics about what worries most of its 11 million users in Spain.

News, trends and “inspiration” over business or job opportunities.
Or this one from Hubspot with the change of objective of companies philippine phone number lookup regarding their strategy on social networks for 2022. The commitment to branding over advertising is striking.



What is certain is that social media and its segmentation capacity are an ideal place for B2B companies to be, help and… be found. Combining organic with social media is also important.

And it's not all about Linkedin, note that according to Hubspot, the Instagram and Twitter are gaining ground.

Let's not rule out Tik Tok in B2B (yes, tik tok) as a way to engage future talent with ephemeral company content.



Finally, the rise of live content and audio formats is not only clear on Google, but also on social networks: Audio Chats, such as Clubhouse or Twitter Spaces, are gaining ground due to their practical way of managing and consuming content and the value of spontaneity to differentiate themselves from podcasts.