Inbound Marketing strategies are a real boost for any business. It is a commitment to take advantage of the possibilities and opportunities of the digital sphere in your company. If you do not know the SMART objectives and what actions to take to achieve them, this article is for you.
Digital Marketing today cannot be understood without mentioning Inbound Marketing . The level of sophistication and complexity that customer behavior has reached on different networks and platforms requires a response to match; only Inbound Marketing, with its perfect mix of place, time and content, can add value to that customer experience and achieve the return on investment that we so desire.
Businesses that rely on Inbound Marketing save more than $14 for each new customer acquired, according to a study published by Invesp . In addition, 41% of marketing experts confirm that they can measure ROI with Inbound and 82% confirm that the impact of Inbound actions on the marketing strategy is positive.
Setting goals throughout the entire inbound marketing process is essential, but they must be SMART goals that help us progress. If you are not familiar with the SMART methodology yet, take note because it is extremely useful:
SMART Goals: What They Are
Smart goals must meet 5 qualities, which make up the initials of the word in English:
Smart goals and how to achieve them with digital marketing actions
Specific . They answer questions like what, how, when, where, and why. You should look for specificity and precision when defining them.
Measurable (Measurable) . These are quantifiable afghanistan phone number data objectives. They allow us to quantify the goals and benefits, analyze and compare the results to know if we have achieved success or failure.
Attainable. Do not give way to unrealistic and unattainable goals, no matter how eager we are to achieve them. You must prioritize the reality of the situation and this will avoid falling into failure and frustration. Grow step by step, not all at once.
Relevant. The objectives pursued must have a real and significant impact on your business, as well as being linked to your business objectives.
Time-related . Objectives must be limited in time, have a desirable moment of realization and scenario. Scheduling is very important for the effectiveness of a project.
By applying the SMART philosophy to Inbound Marketing objectives, we can break down different actions and paths to reach our destination. These are the Inbound techniques that will help you achieve the SMART goals you set for your project: