M&A movements are experiencing a new wave of splendor in our market, very much in line with the large operations reported by Accenture and large multinational groups such as the DAN Group, but also reinforced by other operations that may not be as visible but which clearly mark the direction of the unstoppable trend of combining data and creativity.
Beyond the operations, which give greater visibility to the companies that carry them out, the key point is to see the follow-up of this activity and the market, in this sense, is always eager to see what the real result bangladesh phone number data of these M&As has been. What accounts have been won as a result of the operation? How has the value proposition changed? What can they offer me as a client?
LN: 2019 is coming to an end. What evolution have you seen in the market so far this year in digital agencies and consultancies?
PC: 2019 has been a year of several operations and we do not rule out the possibility that more M&A movements will be announced in the last months of the year. In fact, as an expert consultancy in the sector, there are several projects in which we collaborate in this regard.
Our vision on this is in line with the answer to the previous question. It is key to make tangible and give visibility to the results of these operations. We understand that 2020 must be the year in which we begin to reap the benefits of these movements and there are important changes in the panorama of offers and in the ecosystem of advertisers who, surely, will broaden their vision and want to analyze and take advantage of this context.