Using IoT Devices to Collect Real-Time Lead Insights

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The Short project and the choice of WhatsApp emerged in one of these working groups.

As in many traditional media, digital platforms are primarily used to promote TV or radio content and only timidly venture into creating native formats. It was therefore a real gamble for RTS to imagine a journalistic format, editorialized for a particular distribution.

“The idea was to create a morning format gambling data pakistan to support the mobility of young people and to counter the proliferation of fake news circulating on the messaging platform,” says Magali Philip. “The Short was entrusted to the journalist Davy Bailly-Basin . It was the project that was the fastest to design, and a first version was released 2 weeks in advance.”



A pace which can be explained in particular by the independence and great dexterity of Davy Bailly-Basin who produced Le Short alone from start to finish .

The journalist gets up at 3am to choose the news he is going to talk about, writes his text, chooses his sound effects and film clips and then leaves at dawn to record the day's episode in the streets of Lausanne to reproduce the "voice note" atmosphere that a friend could have sent you. Then he takes care of the editing, sending the file on WhatsApp accompanied by a short text and its publication on other podcast platforms ( Play RTS, Spotify, Apple Podcast, Deezer) and finishes with a Tweet.