Another advantage of a content plan is improving the quality of the material presentation. If you know the exact topic and date of the post, you will have enough time to make the content as tasty as possible for the reader. In addition, if a team of authors is working on the content, having a plan will make it easy to track the performer and control the deadlines for preparing posts.
Ideally, in addition to the monthly content plan, you should also make an annual or semi-annual one. During long-term planning, you will be able to write down all the important dates (events, holidays), for which you should have the appropriate content prepared. Be sure to check the annual plan when making short-term ones and make adjustments to your notes as needed.
Rules for creating a content plan for Instagram*
Surely you understand that venezuela email list it is not enough to simply write down the topics of posts in a diary - it is important that the content plan is high-quality and aimed at results. Instagram* has changed a lot and now few people want to like just beautiful, randomly posted photos. All the materials of the page, as well as its visuals, must correspond to the overall concept, so you definitely can’t do without planning today.
For whom?
Both a personal blog and an online store always have their own target audience. This means that the content that appears on the page should correspond to the interests, needs and problems of your target audience. How to get ahead of current topics? It's very simple - you need to create a portrait of a potential buyer. Let's say you are promoting an account of an online store of backpacks for mothers (the kind with a bottle warmer, pockets for diapers, etc.). Then the approximate portrait of the target audience will look like this:
General information : girl Masha, 26 years old, married, on maternity leave. Has a child of 7 months.
Income : total family income 70,000 rubles. Live in St. Petersburg, apartment is mortgaged.
Hobbies : long walks with the child, yoga in free time.
So, let's draw conclusions. Masha is a young mother, i.e. her child takes up most of her time. Masha will most likely log into Instagram* during the baby's sleep, so the optimal time for new publications will be between 12:00 and 15:00 or after 21:00.
From the description of the hobby, it follows that Masha loves physical activity, so, in addition to selling content, we can publish selections of physical exercises with the child or talk about yoga practices that take a minimum of time. Plus, for a young mother, topics related to the development and leisure of the child (developmental games, ideas for spending time together, etc.) will always be relevant.
How often?
There are no exact standards for the daily number of publications. Therefore, we suggest considering the minimum and maximum values that can be used as a guide when creating a content plan for Instagram*:
Posts to feed:
Entertainment accounts: every 4 hours.
Business accounts: minimum - 1 time per day, maximum - 2 times per day.
Bloggers: 2–4 posts per day.
Posts in stories:
Entertainment accounts: 1 to 10 stories per day.
Business accounts: from 1 to 3 stories.
Bloggers: minimum 1, maximum 10.