General Conclusions on Facebook Ads

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Tips on how much money to invest in facebook ads
Gathering all the information given so far, we summarize by saying that to invest in Facebook Ads if your goal is to launch the products of an eCommerce you cannot spend less than € 900 per month. For lead generation the types of nurse databases price drops to € 620 per month, while to give visibility to your store you will have to deal with how much competition surrounds your store directly, proportional to the size of your city.

In any case, before you start advertising on Facebook I recommend you do an initial test to understand the costs and analyze the data on your target. Keep in mind that the Facebook algorithm is designed to learn gradually, knowing the behavior of your audience and their tastes. This is why it doesn't make much sense to carry out short-term spot campaigns. In this case you will only waste budget uselessly.

Do your best to set up your "advertising machine" for the long term and continuously analyze the data it produces to understand with the smallest margin of error possible what your audience likes and what it doesn't like.