How to calculate the budget for YAN advertising

[subornaakter40]

Information on your site's conversion will help you make a preliminary forecast. As practice shows, advertising traffic usually differs from this indicator by two times, for better or worse. Everything depends on the niche and the ease of use of the site.

You will get a more accurate forecast by running an ad for 2000-3000 rubles. For this amount, even in expensive niches, you will get more than 100 clicks on the site. As an example, let's take high school senior mailing list ads for PVC windows in Moscow:

Advertising YAN_budget

To collect basic information, you will have to spend 2,000–7,000 rubles on YAN. Of course, you may have data on the effectiveness of search traffic, traffic from social networks, and mailings. But they will definitely not match the information on the effectiveness of advertising traffic. There is almost always a 2–5-fold difference.

Next, let's count, for example:

In a month, for the 2,000 rubles spent, you received 1,000 clicks and 10 applications. In other words, the conversion of advertising traffic into applications was 1%. Then the price of one application is 100 rubles, which suits you.

But if you want not 10, but 100 applications, do you need to spend 20 thousand rubles? Not at all. YAN has an auction system, that is, the larger the audience reach, the more you need to give.

The screenshot above shows that with a bid of 2 rubles we could get an average audience reach of 2.75% or the already mentioned 1000 clicks for 2000 rubles. Let's calculate the average investment to get a reach of 20% of the audience.

Our calculations showed that a click would cost about 11 rubles. That is, the price of those 10 thousand clicks would be equal to 110 thousand rubles. If we get a similar audience, we will get about 100 applications, and the cost of each of them will be 1,100 rubles. This is 10-11 times more expensive.

As you understand, there is no point in extrapolating advertising results by tens of times. The acceptable limit is doubling. We have encountered many campaigns with wasted funds, where the work was carried out according to the principle "for 1000 rubles we received three applications, we earned 10 thousand, we urgently need to invest 100 thousand! Explain why we went into the minus?"

The figures directly depend on the company's field of activity. YAN may not work in your niche, but search advertising will pay for itself many times over. The main thing is to try and count.

Use this time-tested sequence of actions:

Run an ad for a small amount (2000-3000 rubles).

Get the result.

Draw your conclusions.

If the campaign was successful, increase the amount by 2-3 times. If nothing worked, think about what needs to be improved and start again from the first stage.

5 secrets to making your advertising in YAN more effective
YAN has a sufficient selection of advertising formats. By setting up a campaign correctly, you can attract many visitors to your site. We will tell you how to set up an effective advertising campaign.

More images
We have already said that a mandatory element of the ad is a picture, but there are a couple of clarifications. All partner sites are different, and their requirements are also different. This means that in order for your ad with an image to be displayed on everyone, you need to prepare seven images of different formats.

Advertising YAN_secrets

However, many people don't want to do this, so their ads remain without images at all.

Selling headline = 50% success
Creating a memorable title and a short but selling text is what you need for successful promotion. There are four main ways to form a title:

Model "Infobusiness":

title: benefit;

text: number + adjective + result;

Example of a headline: "Get clients for free!"

example text: "Just 5 tricks that will help you get clients for free!"

The "Magazine" model (the principle is borrowed from fashion glossy magazines):

title: general title;

text: general information;

example heading 1: "Apartment renovation";

example text 1: "What every woman needs to know about apartment renovation. Click!";

Example of heading 2: "Why learn English?"

example text 2: "Find out 3 reasons to start learning English. Click!"

Benefit Model:

title: benefit + target audience identification;

text: product features + customer benefit + call to action;

example title: "Mask for crossfitters";

sample text: "Perfect for training! Builds endurance! Easy to put on and wash. Try it!"