Identify the right channels for the event

[shaownhasan]

Once you have these aspects clear, you will have to do an analysis relating to the channels: do social networks allow you to reach your target? Which ones in particular? By building buyer personas it will be easier for you to understand how to create your content and on which platforms, for each of which I recommend you think of an editorial plan and calendar .

Informational content: videos, articles, social posts, community, website
What you do before the event is fundamental and you have to act promptly .

An event should be communicated at least 3 months before the scheduled date. Not find investor through investor database doing this means, when you are under an event, thinking about sponsored (Facebook ads, for example), push marketing actions, everything that is contrary to inbound marketing.

Therefore, it is important to have an event website that provides all the necessary information and meets the objectives set. And if the event is not its first edition, it is necessary to provide sections of the menu (perhaps drop-down) with all the past editions. Those who want to participate for the first time want to know what has been done, what material has been produced and also how many people have taken part. Enrich it with photos, interviews, content, etc.

In the case of SEO& Love, an event created by Salvatore Russo, the highlights of past editions can be found on the website's home page, an excellent way to avoid "losing" the content produced and to give potential participants material on which to form an opinion .