Gross Mistakes Newbies Make When Writing a Letter Proposing Cooperation

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4 Gross Mistakes Newbies Make When Writing a Letter Proposing Cooperation

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Mistake #1: Writing “into the void”
Writing a cooperation proposal means writing a selling article. It doesn’t matter what the essence of your commercial proposal is — whether you want to sell a product/service, promote a brand, or offer to become your partner. When you start writing a letter, you should understand:

who are the people you are addressing the interior designers service email list message to;

what are they like;

when they review your proposal.

Take a pen and paper and write out the answers to these questions. Or type them on your computer. If you are targeting multiple audiences, you will need to describe each one.

For example, you have developed a personal effectiveness training and you need:

affiliate groups for advertising in social media;

colleagues from the infobusiness sector for advertising to their subscriber bases;

affiliate program participants who will be engaged in selling your training, receiving a percentage for this;

perhaps a guest star in this niche whose performance would make the program stronger.

We do not recommend creating a standard cooperation proposal. By sending it to each of the target audiences, you will lose three out of four. Do not forget about the importance of an individual approach.

Mistake #2: Writing about yourself
Forget about how good your organization is and how high the quality of your product is. Speak in the language of benefit to the recipient. Let's give examples for clarity.

What is written in the text What does the reader think?
We employ professionals in their field, we have been on the market for 9 years.

Everyone writes like that, so what?

We are among the top 10 companies in our field.

Are you in ninth place?

We have many satisfied customers.

Who are they? And what exactly are they happy with?

99% of training participants achieved results.

Where is the evidence?

We invite you to become partners.

On what terms? What benefit will we get? Do we need it?

Here is an example of a typical cooperation proposal. We found a sample of it on the Internet. It was clearly written with good intentions. However, in terms of benefit for the addressee, it does not bring anything.

How to write a proposal for cooperation

Mistake #3: Writing from our own perspective
You write a product description, focusing on the characteristics that seem important to you. But you should always remember that your product will be valuable in different ways for different consumers. Some pay attention to quality and service level, others are interested in deadlines, and others think only about benefits.

Take the time to communicate with the target audience of your cooperation proposal to understand what is most important to them.