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Despite everything, the experiment resulted in viewing statistics that were a little disappointing compared to other successful interactive NFB productions, such as Fort McMoney . A situation that can be explained, according to Martin Viau, by its atypical format.

In fact, some did not make it to the end. "It was particularly difficult to make them understand that they could start the experiment, interrupt it and come back to it when they had more time."

The NFB believed that offering the experience gambling data iran on a platform used by the majority of people would facilitate access to a wider audience, but they realized that users were not necessarily going to Facebook and Messenger to chat with a service. In France, the public was a little more receptive.

Despite the results, the game was worth the candle, he maintains, if only in terms of the lessons learned to divert technologies for documentary purposes.

"This is also one of the mandates of our interactive studio at the NFB, to explore new formats and see what we can get out of them ," says Martin Viau.

Alfred Premium is still ongoing on Messenger, so the impact could be different in the coming months.

The team is preparing to launch a smart speaker version with the aim of taking the experience even further.