Robots txt and sitemap

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The root directory of the website should contain a robots.txt file with instructions regulating the indexing of the website pages by search robots. If you apply special rules, you can achieve greater "favor" from robots. For example, use the following structure in robots.txt:

User-agent: Yandex
Disallow: /cart

As a result, the Yandex bot will not index and list building for mlm include the /cart page in the index. Formation of robots.txt requires increased attention and checking for functionality using special services. In case of an error, there is a risk of prohibiting indexing of the entire site at all.

Website Optimization_Robots

The website map most fully reflects the entire list of pages of the web resource. Such maps have different appearances depending on who they are intended for. The content of the website map for users is structured and has a description of the materials.

An XML map for search robots contains not just a list of pages, but also instructions for bots to index the site, for example, recently added records are marked. Many popular engines offer special modules with which the creation of a site map occurs automatically.

Website design optimization
Any website should be displayed correctly in all browsers (Firefox, Opera, Chrome and, most importantly, IE). It is at this stage that this needs to be checked again. All tags, tables and blocks should look the same in all browsers and meet the basic design requirements.

Recommended articles on this topic:
Internal website optimization: step-by-step analysis

Robots.txt Check: Common Errors and How to Fix Them

Redirect from http to https: increasing website security

To check this, you need to install several browsers, launch the website and see how the pages are displayed. Each browser is able to display the main tags correctly, but the text rendering and the location of div blocks may look different. You need to be especially meticulous in checking the correctness of the website in the IE browser.

Optimizing your websites from a design perspective to ensure they display correctly across different browsers is a very important step that should not be skipped.

Find and remove duplicate pages
All duplicate pages are subject to prompt detection and destruction. The search robot may consider the duplicate of the promoted page more relevant to the request. In this case, the address of the duplicate page is different. Therefore, all work on promoting the Internet site will be in vain.

Website Optimization_Duplicate Pages

To avoid such situations, it is necessary to prohibit indexing or delete duplicate pages in advance if they:

exist at several addresses (for example, with and without CNC, with and without a slash at the end, etc.);

use CMS utility functions (tags, categories, print pages), which results in the generation of many duplicates;

exist on two domains: with www or without it (in this case, “gluing” with robots.txt will help).

All these pages must be prohibited from indexing.

External search engine optimization and website promotion on the Internet
External optimization of Internet sites is a set of measures and factors that are carried out outside the site and consist of acquiring external links from various web resources.

With the help of such links, the site is evaluated by search engines, each of which has an algorithm for calculating the importance, trust, and trust (weight) of the site as a whole and for each page in particular.

The main search engines in which web resources are promoted are Yandex and Google. Yandex uses the citation index (CI) for calculation, which has two types:

weighted citation index (WCI), which is a kind of assessment of the popularity of an Internet site;

thematic citation index (TIC), which is considered more important and is calculated for the entire site as a whole.

TIC reflects the degree of authority of a web resource in relation to others within its own subject matter.

Google's index is called PR (PageRank). It reflects the importance of a page in this search engine. PR depends on the number of external links to a specific page of the website, as well as its weight. The more quality web resources link to yours, the more valuable it looks from Google's point of view.

External optimization of an Internet site consists of several successive stages. Each of them must be given due attention, otherwise you may face a decrease in position and a ban. External optimization is based on three main postulates: