What are the Signs of Product-Market Fit?

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Why is Product-Market Fit so Damn Important?
Marc Andreessen famously said: The only thing that matters is getting to product-market fit.
The number one company-killer isn't a lack of a great product; it’s a lack of a market.

Ideally, the market should pull the product out of you, not the other way around. Your product needs to scratch such an itch that your customers practically clamor for more of what you’re doing. If one day, your product disappeared, they’d be begging for it to return.

But here’s what startup founders get wrong: They confuse early sales growth with product-market fit.

True fit is about long-term retention and expansion. Are customers sticking with you? Are you sustaining customer revenue, and not just reloading the top of your funnel over and over again?

You need to look past the initial curiosity or excitement hungary telegram data about your product and listen to what the market is telling you over the long term. It’s not exactly fun—and it’s probably not what most founders want to hear—but achieving product-market fit requires patience and constant evaluation.

Product-market fit happens when your product resonates with your audience.

A true product-market fit isn’t only about meeting your customers’ needs. You’ll achieve fit when customers don’t only need your solution but genuinely love it. They love it so much that they become repeat users. They share it with others. They shout praises from the rooftops if they can.

Typically, you can start to see signs of product-market fit when you’ve got three things going for you:

1. There’s a Strong Demand and Urgency for Your Product.
Urgency is one of the big signs I look for first. Are people buying your product in droves? Are you seeing the aggressive sales growth you hoped for? These are essential questions to answer.

But don’t stop there, because strong demand alone is not a sign of lasting product-market fit. It just means you’re starting on the right track.