Let's start with internal website optimization

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Yes, all of the above also applies to this step to some extent, but we will talk a little about other functions. This is a very important job, which is an integral part of website promotion on the Internet.

Semantic core

Before upgrading your resource, you need to marketing list of plumbers decide on keywords or phrases that can be checked in Wordstat. You should identify the most key queries and group them into sections. In order for website promotion on the Internet to be successful, "keys" need to be placed throughout the content of the resource, as well as its components.

Preparation of texts

Text preparation is the most important stage of website promotion on the Internet, which some developers do not always take into account. Users search for the data they need, and search engines are largely guided by the semantic content of the resource. The content must be unique, without grammatical errors. That is why you need to pay attention to the articles you post.

Plagiarism is a useless move, because the search engine is able to determine whether it is an original or a copy. Such promotion of a site on the Internet will not bring any results.

The text content needs to be done:

Original and complete, corresponding to the subject of the resource.

Broken down into paragraphs, subheadings and other constituent elements.

Comfortable to get acquainted with, fascinating.

Absolutely new, unlike other texts.

It is recommended to create content together with the head of the organization, because the volume of knowledge on professional topics of the boss is much higher than that of subordinates. All the "pitfalls" and nuances are, one might say, the element of the manager. Of course, it is better for a specialist to do the text content, but recommendations from the director are extremely important when creating content that will ensure success in promoting the site on the Internet.

Interlinking

If the content issue is successfully resolved, then it is worth paying attention to interlinking. In any section of the resource, you need to place a link to go to other sections, connected, of course, by one common topic. Thus, both the user and the search engine, while on the page, will be able to study the site faster. This way, you increase behavioral factors and the number of visits, working on promoting the website on the Internet.

External links are not needed

When you post articles or illustrations, it is best not to allow links to other sources to appear. Still had to add such a link? Instruct specialists to hide it from users or do it yourself using the <noindex> element and the rel=»nofollow» edit. In order for website promotion on the Internet to be successful, it is necessary to add links only to your resource.

Sitemap

It is necessary so that the search engine and people who visit your resource can easily navigate it.