You have configured your geolocation incorrectly

[subornaakter40]

For displays, choose only the region that you can serve. If you sell budget jewelry in Murmansk, then launch advertising in your region. The thing is that for residents of other cities, delivery of your goods may be unreasonably expensive.

You ignore additional advertising system tools
Experts recommend using all possible methods to attract attention to your advertising. These can be business cards, images, quick links, and other effective and free tools.

Here is an example of an ad using nursing homes email list additional features. Such advertising not only provides users with comprehensive information about the product, but is also more visible in search results:

Advertising Mistakes

Try to closely monitor the new products announced by advertising systems and promptly add them to your campaigns. This approach will provide you with a significant advantage over your competitors.

You don't manage the advertising campaign.
So, you have launched an ad. Do you think that all you need to do now is to top up the campaign balance in a timely manner and get new clients? Unfortunately, this is not the case. Any advertising campaign requires constant refinement, which consists of tracking statistics, changing ineffective ads, testing new features, etc.

To make contextual advertising an effective tool for promoting your business, take the process of its development, setup and maintenance seriously.

You may also be interested in: Native advertising: examples, pros and cons, main types and platforms for placement

Main mistakes of targeted advertising
Advertising Mistakes

The purpose of targeting is a specific appeal to the audience, and not media coverage of everyone and everything. Experts identify 5 groups of errors in targeted advertising.

You don't set limits on ad and campaign budgets.

Correctly calculating the expenditure of funds in advertising campaigns with an auction system is not an easy task. Remember the main rule: money must be given to the system in parts. If you give it access to the full amount, you risk losing all funds.

At the initial stage, you should spend a pilot budget, having worked out all the controversial points on it. Then select the most successful ads and evaluate in what time frame and for what amount they can bring results. Only after that, connect the main budget to the campaign.

An advertising system can spend all your funds in a matter of minutes, so it is very important to set limits. Their type depends on the specific system.

For example, the social network VKontakte offers limits on the maximum amount that can be set for a single ad, as well as for a campaign or ad group. The system will not take more than the maximum amount from you, instead, when the limit is reached, it will simply stop the ad.

You spend your money ahead of schedule, or, on the contrary, you save too much.

It often happens that advertising still needs to go on, but the funds for it have already run out. There are also frequent situations when deadlines are pressing, but the planned results are still far away.

How to keep up with the times?

The higher the bid and CTR (click-through rate), the faster the funds are spent, thereby reducing the advertising period. The lower the bid and CTR, the slower the budget is spent, and the campaign, accordingly, lasts longer. It is important to know that the CTR metric is floating, so it is recommended to change the time by bids.

To get the required volume of clicks/impressions in a short period, it is enough to raise the bid above the one offered by the system. To get the required volume of clicks in a long period and at the minimum price, lowering the bid below the one offered by the system will allow.