Messenger bots use highly developed AI (= artificial intelligence) and can therefore take on the role of service employees by automating customer contact via messengers such as Facebook or WhatsApp.
We spoke to Oliver Kremers, CEO of Fairrank, about how companies use these bots and how customers and prospects also benefit from this innovation.
What is the difference between a messenger bot and a simple chat bot? The principle of these two systems is very similar: Both types are instant messaging software that uses artificial intelligence to enable automated conversational marketing.
The messenger bot, however, is more flexible and inspires rcs data uae greater customer trust. In order to connect and stay in touch with a chat bot, the customer must be on the company's website for the duration of the communication.
As soon as the communication window is closed, the chat is also over and the information contained in it is lost.
The messenger bot, on the other hand, works independently of the website and is compatible with common messengers that customers already use.
The bot does not write to the customer in a pop-up window on a website, but sends direct messages via WhatsApp, SMS or Facebook.