There has been criticism of the latest changes to the featured snippets that the images in the featured snippets often do not come from the same websites as the text content. In the worst case, the images focus on a different topic and do not fit with the text. Danny Sullivan has received a lot of feedback on Twitter and will pass it on to his colleagues at Google. It remains to be seen to what extent this feedback will affect future adjustments to the featured snippets.
Let's continue with another piece of news on the topic of featured snippets: RankRanger has announced the results of their analysis via their Twitter channel. According to this, the URLs used for the featured snippets no longer appear in the organic SERPs. Website operators are naturally concerned that featured snippets are generally clicked less than rcs data hong kong the URLs in the SERPS, as the information is already available to users on the SERP. This can result in important traffic being lost, as a so-called "no-click" result is created, where users do not have to go to other websites to get their information. Whether this will continue to be the case remains to be seen .
Meta description and branding are the most important points for CTR according to the study
According to a study by the digital marketing agency Ignite Visibility, the most important criteria for a good CTR are a meaningful meta description, the brand name and the title of the page. In a survey of around 500 Internet users between the ages of 25 and 60, they were asked what the most important criterion was for clicking on a URL in the SERPs. Almost 60% of respondents named the meta description as by far the most important criterion. Although this number of users does not seem to be an absolutely meaningful group, this study provides an insight into the importance of optimizing metadata
In a webmaster hangout, Google employee John Müller said that the marking of structured data using schema markup might not become easier, if not more complicated, in the coming years. He justified this statement by saying that the options for marking up will continue to increase over time