What are phantom candidates?

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The war for talent is reaching fever pitch due to a perfect storm that has created an unbalanced candidate-driven market. For both candidates and talent acquisition teams , this cutthroat labor market has given way to more “ghost candidates” than ever before. It’s never been more important for a candidate’s experience to be on point. Candidates have high expectations and plenty of options in this job seeker’s market.

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What is the problem with ghost candidates?
The result is an alarmingly common problem of ghost candidates: both employers and candidates disappear from the hiring rcs data uk without warning. According to a study by Indeed, 28% of candidates say they have misled an employer during 2020, up from 18% in 2019. Indeed also found that 77% of candidates say they have been misled by potential employers since the start of the pandemic in 2020.

While these numbers are discouraging, companies that focus on their employment brand and reaffirm their commitment to providing an exceptional candidate experience can mitigate the ghosting problem.

To start, let’s ask a simple question: What does it feel like to be recruited by an organization? A memorable and inspiring candidate experience creates passionate brand advocates, even if the process doesn’t end in employment. On the other hand, a mediocre candidate experience will make the brand vulnerable to ghosting.

Here are three keys to a world-class candidate experience that not only attracts top-notch talent but also avoids the ghost candidate effect.