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Use social media to advance your marketing campaign Have you created a website that is graphically pleasing, rich in information, and has a high user experience (do your users find pleasure and satisfaction in navigating your site)? Have you optimized all your pages for search engines to make your site particularly visible to all users in your city looking for one of your many services? Good! At this point, all you have to do is “cultivate” your potential customer. You are at the stage where a visitor, who previously did not know you, has seen your site, read information about you and what you do, looked at photos of your work and maybe even your videos.


Thanks to all these steps you now have the opportunity new zealand email list to communicate with a target person who, in all respects, is your potential customer. This web marketing strategy, up to this point, has allowed you to achieve a goal that you probably took for granted before or hadn't even thought about. The most common mistake people make when advertising beauty salons on social media is to ignore the fact that they don't know their audience exactly. We often limit ourselves to identifying the target of an ad on Facebook or Instagram based on their interests, demographic characteristics and some other personal characteristics, such as gender and age.




This is a “shoot in the crowd” advertising campaign and, although it can bear fruit, it is certainly not the most cost-effective. Also find out how you can create an advertising campaign for your salon using the AIDA model . With Facebook Pixel you don't lose contact with your potential customer As you may have guessed, what you need is a tool that can connect your website visitors and your social media advertising audiences. This web marketing tool exists and is called, simply, Pixel. Read this guide to better understand nd how it works . My speech might seem a bit too technical, but trust me: you can present one of your aesthetic treatments in the best possible way, but if you do it to the wrong person, then everything becomes completely useless.