We need to create a Netflix of the news

[shishir.seoexpert1]

This does not mean that any approach to evangelizing your media brand to a young audience is useless – like the efforts of Le Monde on Snapchat or Le Figaro on Twitch. But it is important to understand that the ROI of these actions is at best ten years away. Give yourself enough time. And have the means.

In the short term, focus on an audience gambling data morocco of over 35s (or even over 40s for political news). Develop your editorial lines with caution so as not to scare away loyal readers by trying to recruit new ones.

Here we come up against the similarity bias. Since it worked for video, why not reproduce the recipe for current events?

Well because the nature of the user experience, the consumption motivations and the eco-system are different.

Indeed, according to the Reuters Institute 's Digital News Report 2019 , nearly half of those interested in news consume more than four online news sources each week. This number is higher among those under 35.

But now, most readers encounter a paywall when they click on a link to value-added informative content – ​​95% of the French press having switched to a paid or freemium model .