Your Product Didn’t Work Well

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Passive churn happens when their card expires or gets blocked. Simply put, you can’t charge your customers, and they drop off (many times, by accident).

So make it easy for your customers to pay, for example:

Reduce the number of screens they need to go through to pay.
Remove the clutter from the paywall page.
Make it a really one-click thing.
Implement preventive mechanisms, e.g., a workflow when a card gets rejected.
As Gabriel Ramuglia of IOFLOOD adds:

“Make it easy to remain a customer. If someone has to ask you to cancel their service, they are less likely to do so.

“Do what you can to get customers to put a reliable payment method on file when they first sign up and agree to automatic renewal payments. Credit card processors also have features now to automatically update credit card expiration dates when a customer gets a new credit card. This can be a powerful way to reduce churn.”
Your Champion Leaves the Organization
When your primary advocate and supporter within a client organization, often referred to as the champion, departs, it can introduce a significant churn risk.

B2B consultant Michal Szermelek explains: “Usually, the next champion won’t just pop into existence. Even if you feel that you have a great relationship with one particular person in the customer's team, remember that they can (and eventually will) look for new opportunities.”
If that’s your case, identify and cultivate relationships with other key stakeholders. Proactively communicate with the new decision-makers and ensure a smooth transition.

This is table stakes. Heck, your product has to work to hungary telegram data remain valuable for customers.

Lincoln Murphy of Sixteen Ventures has a strong stance on this topic:

“If your product development roadmap is emphasizing shiny new features over fixing or adding things that will make your existing customers successful, you’re doing it wrong. Most companies blame their customers for asking too much of them. But if you think asking for a product to reduce downtime or avoid data corruption is 'too much,' then I’d say you don’t deserve customers!”
Harsh, but true. Listen to your customers and focus on building a product that people actually want to keep using!