Feelings also operate on a faster neural pathway than thoughts, bypassing the more extensive cognitive processing that solution and benefit-related messages go through.
To experience how solution/benefit and problem-related pitches differ, consider how two types of pitch narratives for a similar product would sound:
Solution/benefit: We’re an gambling data netherland AI-driven personal shopping platform for men.
Problem: We help men who love to dress well but hate to shop.
Solution/benefit: I help busy executives get in the best shape of their lives.
Problem: I help busy executives lose 10 pounds in 60 days after everything they’ve tried has failed.
Solution/benefit: Earn 6-figures, working 10 hours a week, from anywhere in the world.
Problem: If you’re struggling to create the business of your dreams because you’re afraid of leaving your corporate job and don’t know how to find your first 10 clients I can help.
Solution/benefit: We connect busy entrepreneurs with qualified virtual assistants to take on repetitive tasks and give them more time back in their day.
The Power of Personalized Shopping Experiences for High-Intent Leads
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