Many years ago, it was noticed that small businesses actively “follow” the accounts of ordinary people, thus trying to increase the audience’s awareness of their social page.
This is something to think about. If you don't have any followers on Facebook or Instagram, you might want to start looking for people who are interested in your business.
And frankly, this approach can still work if done right.
Let's say that people who use Airbnb are your ideal target audience.
If you want to reach them, all you have to do is look through all the likes and comments left on Airbnb's beautiful Instagram photos, and voila, you have a list of leads.
Airbnb
When it comes to a follow for follow strategy, you have a better chance of success if your marketing efforts are targeted.
But this strategy is not perfect.
There's no guarantee that these people will subscribe panama phone number data to your account, and the line between being interesting and becoming boring is very thin.
And do you know why?
You are not alone in following this strategy.
When this tactic was first used, not many companies were willing to even consider it, let alone start using it.
Today, every store and startup is not above scanning the comments section of industry leaders’ posts and sending out invitations to subscribe.
This method has potential, but too many people in the market have started following it, so you will not be able to become more visible with this strategy.
What to do?
It's simple. Stop following this strategy and switch to another one, the so-called "share for share".
The power of influencers is something that cannot be overstated in today's marketing climate.
And this goes beyond celebrity endorsements like Kylie Jenner, who can introduce your product to millions of people with one post.
Kylie Jenner
Whether you're a big brand like Coca-Cola or Pepsi or a small business owner looking for ways to reach a wider audience, influencers can be helpful in both situations.
But one of the most underutilized aspects of social media celebrities is their incredibly precise audience reach.
Let's try a little thought experiment.
Imagine that you have started a business and have already achieved some success on social media. Your brand is not yet an authority on the internet, but you are getting there. Instead of sitting and hoping that the follow for follow strategy will be as effective as before, you decide to try something different. You notice that there are a few pages that most of your followers follow. You compile a list that you could use in a follow for follow strategy. But instead of hoping for the best, you reach out to the owners of these pages and offer them a deal!
If they agree to share your content on their Instagram account, you will do the same for them. Of course, you can offer to guest post for each other if that suits your audience and your needs better.
These cross-promotion techniques may seem simple, but here's what's elegant about them.
The reality of digital media marketing is that digital word of mouth is valuable. Why? Because someone other than you is talking about your product.
Are consumers smart enough to recognize this as a marketing ploy by you and your partner? Most likely.
But that doesn't stop it from being highly targeted promotion to a broad audience that you can't get anywhere else.