It is unlikely that anyone willingly wants to fill out questionnaires and customer surveys. Therefore, it is not enough to simply put them next to the cash register. A person needs to be motivated, regardless of how often he interacts with the company.
Below are the most popular methods of motivating clients.
Offer to include a person or company (if we are talking about wholesale sales) in the mailing list of letters/messages with information about new arrivals . For many, this is very important.
Get clients from the site every month
In a guaranteed volume
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Filling out a client questionnaire for a legal entity in exchange for a discount card . Most buyers agree to take the survey in order to receive some bonuses.
A gift for a completed las vegas email list questionnaire. It is important that it has some value for the client (at the same time, valuable does not equal expensive), otherwise it will be a bad motivation.
Participation in a no-lose lottery , where a prize is given for completing a survey, even if the client has not purchased anything. Such lotteries can be instant or have a specific day of holding. In the second case, the main prize must be really valuable so that the person has a desire to return and watch the drawing.
A competition for staff, offering a prize for the largest number of questionnaires collected. This is how the company motivates employees to work more actively with clients so that they complete the survey.
It is important to understand that the client base for any company is the cornerstone of its activities. Therefore, special attention should be paid to compiling the base and constantly updating it, using all possible and adequate methods for this.
Before conducting any qualitative or quantitative research, you need to collect a base of basic customer information. With this data, you can gradually invite people to participate in more in-depth surveys, developing more specific questionnaires (for example, a customer service quality questionnaire).
It is very important to approach the compilation of questionnaires carefully and meticulously, because it depends on how the client will fill them out, whether he will devote enough attention and time to this process. The company cares not only about the number of questionnaires, but also about their quality. The company's development strategy and the results of its further work largely depend on how well the data is collected.