OmniVarejo: Innovation, Technology and the Future of Retail – What We Learned and How You Can Apply It to Your Company

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Hello! This is Rafael Dariva, director of Six Interfaces, and I recently had the incredible opportunity to participate in the 57th National Trade Convention, OmniVarejo, in Balneário Camboriú. It was a transformative experience!

This event was dedicated to bringing the latest in technology and innovation to retail, and I must admit that I left there with my head buzzing with ideas! More than ever, it became clear that the future of commerce lies in the integration of the physical and digital worlds. So, I decided to share with you everything I learned there and how you can apply these trends to boost your business!

The Importance of Omnichannel – And Why It Matters to You


One of the biggest takeaways from the event was the power of omnichannel. If this term is still new to you, here’s the basic definition: it’s the integration of all your sales and communication channels, both buy mailing list by zip code and offline. And why is this important? Because today’s customers don’t differentiate between a physical store and a website, an app or social media. They want a fluid, easy and consistent experience across any channel.

Whether it's an e-commerce purchase, a WhatsApp service or a visit to your physical store, omnichannel ensures that your customer has the best, frictionless experience

Tip to apply now in your company:

Integrate all your sales channels. This includes your website, physical store, social media, and WhatsApp support. Everything needs to work together to provide a seamless customer experience!
Not sure where to start? Request a free analysis of your company’s online presence and we’ll help you figure out how to integrate these channels.