A detailed explanation of its benefits and how to proceed

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Download PDF Planning and implementation of nurturing measures The main purpose of using CPM analysis is to develop customer nurturing from a long-term perspective. Plan and implement specific customer nurturing measures suitable for each group, and analyze the effects. The key point when planning nurturing measures is not to expect immediate results. If you approach customers too aggressively in an attempt to see results, it may lead to current customers abandoning your service. Rather than "pushing" customers to the next step, you should implement measures with the idea of ​​"guiding" and "urging" them.


For example, distributing a discount coupon for first-time belarus telegram database purchasers to first-time active customers can encourage them to make a next purchase. For customers who already belong to the group of good active customers, a method of encouraging upselling and cross-selling can be proposed by periodically suggesting recommended products through email newsletters or official LINE. When nurturing, it is important to see things from the customer's perspective and to continually implement reasonable measures. Nurturing Starter Guide Even if you are a beginner, you can plan and execute nurturing measures/ Nurturing Start Guide We will explain lead nurturing from the basics, and then introduce three scenario examples that can be easily applied and put into practice.


Download PDF Summary: It is recommended to use a customer management tool for CPM analysis CPM analysis is an analytical method used over the long term to develop loyal customers. Unlike RFM analysis, which is useful for short-term sales growth, CPM analysis should be considered an analytical method used to implement measures from a medium- to long-term perspective. Make active use of CPM analysis to build a stable customer base for the future. If you want to strengthen your CRM measures, which are essential for CPM analysis, we recommend introducing the customer management tool "Synergy!".