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2. Find an ambassador Next, you need to find fans who are passionate about your company's products and services and ask them to become ambassadors. In addition to public recruitment, it is common to find ambassadors through events and referral systems. Once you find someone who seems suitable, ask them to become an ambassador for your company. However, finding an ambassador is often difficult in reality. It may be difficult to find a suitable candidate and you may struggle.


One way to find an ambassador is to ask a marketing egypt telegram database company for help, including the "How to Select an Ambassador" section described below. 3. Get people to actually use the product Once you have selected your ambassadors, have them actually use your company's products. It is important to have a system in place that allows the ambassadors to see the benefits of cooperating, such as by providing them with prototypes of products under development or giving them the opportunity to apply for campaign projects first.


Since ambassadors are external personnel, it is up to them whether they will cooperate with the promotion of the company. Even if you pay them a fee, you need to devise ways to increase the motivation of the ambassadors so that they do not cooperate only for the purpose of receiving the fee. 4. Encourage social media posts and event appearances Ideally, ambassadors should proactively spread positive information, but it is also important for companies to provide incentives for action.