Nestled inside the Paris hotel on the Las Vegas strip is Le Burger Brasserie, a French twist on the American burger experience whose menu boasts the famous 777 burger. For the bargain price of $777 you get a Kobe beef patty with pancetta, goat cheese, seared foie gras, arugula, Maine lobster, 100-year-aged balsamic, and a bottle of Dom Pérignon. By all accounts, such a menu offering is completely absurd and should not exist. Especially since the restaurant also offers a standard $14 burger at 98% less cost than the 777.
And yet, it does. And people order it.
One of the reasons this is so perplexing is thatgambling data brazil in the business world, we are conditioned to expect every worthwhile investment to have a commensurate and measurable financial return. If that’s the case, then what measurable return does the 777 burger provide such that anyone in their right mind would order it? The flaw in that line of questioning points to one of the biggest mistakes sellers make when positioning their solutions. They confuse return on investment with value!
Using Influencer Media Collaborations to Enhance Lead Visibility
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