Using Augmented Reality Coupons to Surprise and Engage Leads

[shishir.seoexpert1]

It’s time to change how you think about lead generation. Lead generation is not an activity. It’s a critical business process and your successful salesperson is a tactic you employ in the process – not the whole process.

This doesn’t downplay the importance gambling data taiwan of your sales rep. That person is still critical to your success. But a sales rep shouldn’t be your only business-development plan any more than email campaigns can be your only lead-generation tactic.

4 Lead Sources
When your business-development process is successful, your leads should originate from 4 sources:

Lead-generation activities such as email campaigns, social media, blog articles, and Google AdWords
Events such as lunch-and-learns, local speaking events or trade shows
Referrals, including campaigns and your referral program
Sales rep prospecting consisting of cold calling, emailing and drop-by visits
If the entirety of your leads comes from one approach, your process isn’t optimized and you’re missing opportunities. Over time, you’ll see a significant dip in your sales funnel as each lead source has its own natural cycles.