Key points for a successful must-buy campaign

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Rather than focusing only on the fact that a purchase history remains, imagine from the customer's perspective how the customer feels when actually using the product. In that case, it is necessary to organize the customer journey and determine the content and timing of communication with the customer. For more information on customer journeys, please see this article. What is the “customer journey”? What is the “customer journey”? Don't just analyze data; listen to your customers It is important to conduct customer analysis based on data, but be careful not to rely solely on data analysis.


For example, assume that a large number of customers taiwan telegram database who purchase products online are confirmed in a particular area. Looking at the purchase history data, the company should determine that this is an area where there is a high demand for online purchases. However, in reality, it is possible that these customers are simply reluctant to purchase online due to poor transportation access to the store. If a competitor's store opens in the customer's living area, there is a possibility that they will all switch to purchasing at the physical store.


This type of qualitative information can sometimes only be collected by listening to customers. It is important to understand customer feedback that is not reflected in data, for example by conducting regular customer surveys or by asking customers about their purchasing experience at the time of purchase. Use the right tool for the job There are many different methods for one-to-one marketing. There are many possible methods, such as recommendations, retargeting ads, email and LINE delivery, and multi-channels that utilize these across the board.