A "wall of text" is unreadable, difficult to quickly scan, and creates a negative impression of the business.
Visitors will be more likely to convert if they quickly understand the message and purpose of the landing page—to make this information easier to digest, break up large blocks of text with subheadings and bullet points (lists add more white space to the page, making it more attractive).
13. Unclear offer
If the offer is clear to the marketer, it does not mean that it is clear to the target group.
Make sure your headline is as clear and concise as possible in usa phone number data conveying the essence and value of your offer, enticing your audience to provide their contact information in exchange. Also, if possible, include images — visual content can serve as a tool to attract attention and increase conversion.
14. Irrelevance of advertising to the landing page
Failure to comply with the exact match rule (matching the ad to the landing page content) is quite common - when going to the landing page via an ad, visitors see something completely different from what they expected, as a result of which their attitude towards the brand critically worsens.
A great example of relevance is the ad and sales page of Clearly Contacts (an online optical store):
Announcement.
Irrelevance of advertising
By clicking on the ad, consumers get exactly what they expected - the opportunity to order a pair of glasses for free.
Offer errors
15. An offer that is not relevant to the needs of target customers
To convert visitors into leads, you must create content that is valuable to them: for example, if your target audience is interested in social marketing, then it would be better to use an eBook on “Getting Facebook Buyers” as lead generation content , rather than “SEO Trends for 2015.”
Since your current and potential customers have similar interests, asking them what topics and types of content they are interested in will give you enough information and ideas to avoid irrelevant content.
16. Small number of offers
One offer is not enough for a long-term campaign to collect applications - the same content format eventually ceases to be interesting to the target audience, therefore, only a rich arsenal of multi-format materials and landings ensures long-term effectiveness of lead generation.
It's also worth noting that only 28% of B2B marketers use 5 to 9 types of content, while 64% use more than 9. This means that creating multiple lead generation offers is a must to stay competitive.
17. Inequality of supply and demand on the offer
The higher the value of the offer, the more information you can ask for in exchange. For example, if you are converting visitors through an e-book, a lead form with two fields (name and email) would be optimal, and if you are attracting them to a free trial of a service, you can safely ask for more data.
Soberly assess the usefulness of your offer - few people will fill out a form with 10 fields for the sake of a small count.
18. One subscription form per blog
Lead generation efficiency can be increased simply by adding multiple subscription forms to your blog. The best option is to place the subscription form in the header, the right side of the web page, and a pop-up window.