Online accounting app Xero converts by showing every visitor the number of clients using the platform.
Number of clients
Headline: "Over 300,000 customers choose Xero."
With a simple trick, the company appeals to the instinctive estonia phone number data fear of missing out on something valuable. Anyone who owns a small business will ask themselves: why shouldn't their company use this service, because 300,000 people can't be wrong?
How can you apply this principle to your landing page?
It couldn't be simpler: if you have an impressive subscriber base, post information about it on your landing page. Your task: to arouse in people the fear of missing out on something valuable, namely, your services.
They choose us
Headline: "Over 160,000 Designers Choose InVision."
Instead of a conclusion
While understanding the basic principles of desire psychology and using the most successful finds of successful brands, do not forget about the fact that each business has its own audience. A principle that works in one area can be harmful in another. Therefore, track changes in conversion rates after the introduction of innovations, and split testing will help you with this.