Media Budget vs. Business Scope: What to Consider

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How to divide your media budget appropriately and make your advertising campaigns successful?

Nowadays, there is no company that does not need to invest in digital media, whether it is driven or organic.

But for you to have effective results, you also need to invest in media planning.

It is through this planning that you know where and how much you should invest to achieve results.

And he understands both new and old customers, in an attempt to stimulate new business.

It’s not enough to be on all platforms
The success of your campaigns does not depend on being on all platforms, but rather on identifying the best opportunities. And to achieve this, media planning is essential.

Many people have the misconception that success in a campaign depends on being in multiple locations.

When you start creating accounts and advertising on all the media that are “booming” what you will end up with is a waste of time and resources.

But what do you mean?

Each company has a type of ideal customer, which we call a buy phone database audience, so this customer may be more likely to be on one social network than another. This information is important so that you know where to invest effectively.

That's why market research is also important.

A successful campaign is one that manages to achieve its objectives and goals, such as: attracting more people, closing sales, recovering shopping carts, stimulating new business, etc.

And for you to achieve your business objectives and also to make the best use of the available budget, media planning is crucial.

But what is this media planning?
Before we move on to discussing media budgets and their proper distribution for your business, it is important to understand what media planning is.

Media planning, also known as a media plan, is a tool that analyzes and identifies the best media vehicles and strategies to promote your brand, product or service.

It is through this planning that you can determine the most appropriate strategies and means according to your audience and your company's activity, but also, of course, according to what is trending.

With this plan you have data such as: campaign reach, best channels according to your audience, cost-benefit of each media channel, appropriate strategies, among others.