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One of the basic methods of marketing is "customer segmentation." Although it is not something new, it is still important even today, when web marketing and digital marketing are attracting attention, and its role is actually becoming larger. Here , we will explain what customer segmentation is, its overview, purpose, classification methods, analysis methods, etc. <Table of Contents> Customer segmentation to group customers by characteristics and tendencies Difference from market segmentation.

The Beginnings of Customer Segmentation Relationship finland telegram database with STP analysis Purpose of customer segmentation To respond to diversifying customer needs and purchasing behavior To understand the characteristics of faceless customers To reach out to individual customers Four common classification methods for customer segmentation Demographics Geographic Psychographics Behavioral variables Customer segmentation evaluation method "4R" Rank Realistic (effective scale) Reach Response (measurability) Customer segment analysis method RFM analysis CPM Analysis Decile Analysis The relationship between customer segmentation and CRM The key to successful customer segmentation is managing the right customer data Customer segmentation to group customers by characteristics and tendencies Customer segmentation refers to classifying customers into multiple groups based on similar characteristics and tendencies.


In Japanese, segmentation means "division" or "classification," and in the marketing field, it is a term used to describe the analysis and classification of a large number of unspecified customers in the market. Small customer groups created by classification are sometimes called "segments," and classifying and categorizing customers is sometimes expressed as "segmenting" or "segmenting." Difference from market segmentation Even though both terms use the same expression, "market segmentation" and "customer segmentation" have slightly different nuances. Although the two have similar meanings, in recent years, customer segmentation has often come to be used to mean analyzing and effectively utilizing collected and accumulated customer data.