Is Email Marketing Effective

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Freedom to create content Another advantage of email newsletters is that you can freely create content according to your purpose. With HTML email, you can use photos and illustrations, freely decide on the font, and create not only the content but also the design as you want. Can provide information in a timely manner By sending out e-mail newsletters in conjunction with product launches, campaigns, and other such events, you can provide timely information. You can also freely set the time and frequency of delivery.


Another benefit that cannot be overlooked is that you can france telegram database reliably deliver highly up-to-date information in a push format. Build relationships with customers The style of regularly delivering information through e-mail newsletters is also useful for building relationships with customers. If you can overcome the hurdle of providing meaningful information to customers, e-mail newsletters can be an effective way to strengthen relationships by letting customers know about your company and products, and making them feel close to you and trust you.


Effect can be measured Depending on the tool, you can measure the open rate of your email newsletter. You can also count the number of people who visited a specific web page after seeing the newsletter, or the number of people who made a purchase. You can also conduct A/B tests to verify the most effective email creatives. Disadvantages of email newsletters While email newsletters have many advantages, they also have disadvantages. When using them, be sure to keep the following points in mind.