Be sure to research the vendor's support system

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It is important to keep in mind that the open rate is not a very precise measurement. Email open rate is just one of many metrics. Email marketing metrics are not just about email open rates. In addition to the click-through rate mentioned above, delivery rates and conversion rates are also key metrics. ・Delivery rate Delivery rate is the percentage of emails that reach the email server. Also, the error rate is inextricably linked to delivery rate.


The error rate is the percentage of emails sent that germany telegram database are rejected by the receiving server and do not reach the user's device. ・Click rate Click rate is the percentage of emails that reach the mail server (successfully delivered) that have a URL in the email body that is clicked (or tapped on a smartphone). Click rates are generally considered to be in the range of 1-3%. The percentage of emails that have a URL in the email body that is clicked is called the response rate.


Conversion rate The conversion rate is the percentage of users who achieve their goal, such as purchasing a product, through email delivery. The conversion rate of an email newsletter delivered with the goal of purchasing a product is the percentage of users who clicked on a link, went to a page, viewed the product, and made a purchase. In addition, membership registrations and inquiries may also be set as conversions. In many cases, the ultimate purpose of sending emails such as email newsletters is to stimulate such user behavior.