Benefits of Introducing a Customer Relationship Management System

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Alternatively, it is also important to consider using consulting or proxy services from external companies. MA's main functions MA mainly has the following functions. Please use this as a reference to understand what you can do with MA. Lead management features The lead management function is a function that manages lead information. In addition to information obtained from site visits and forms, it centrally manages information such as business card information, contact points through web advertising, and past transaction history.


In the case of BtoB, attribute information such as the guatemala telegram database company's industry, sales revenue, number of employees, and the department and position of the person in charge are also managed. Scoring Function The scoring function is a function that assigns points to the attributes and actions of leads to determine their level of purchasing intent. Actions that affect the score include accessing specific pages on the site, opening or clicking emails, and participating in webinars. You can also adjust how scores are assigned.


Leads that earn a certain score or higher within a certain period of time are called hot leads, and are targets that sales should contact immediately. Campaign management features The campaign management function supports lead segmentation, targeting, and effectiveness measurement when conducting campaigns. It also allows you to visualize and analyze lead reactions to campaigns. Email delivery function MA also has a function to send emails for email marketing. In addition to email newsletters, you can send emails for lead nurturing, such as targeted emails, step emails, and retargeting emails, depending on the purpose.