Create thumbnails and titles that will make viewers want to play the video

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From here, we will discuss specific measures. Organize touch points and strengthen data collection opportunities In order to understand fan loyalty through means other than attendance, it is necessary to collect not only the viewing history (= ticket purchase) data that has been collected up until now, but also responses to online communications and data from touchpoints other than the game itself. To summarize, the picture is as follows. Now more than ever, it will be essential to collect a variety of online data other than just viewing history (= ticket purchase) data.


Integrated management of various data and visualization italy telegram database of each fan Data collection is done at various touch points, but if the data is separated by touch point, it can be difficult to use. For example, even if you only have purchase data on people who purchase goods, you cannot use it to understand loyalty unless you know which fan club member they are. By linking each piece of data, it becomes possible to understand fan loyalty and use it for communication strategies.


In order to collect data linked to a single user, it is ideal to integrate and manage the data in a single system. For more information on data integration, please refer to the following case studies. For more information on the Fukuoka SoftBank Hawks case study, click here. Communication with fans is also "Aiming to be the best in the world" Fukuoka SoftBank Hawks' fan engagement Analysis by linking various data with key information In some cases, the integrated management of the above-mentioned data can be a major hurdle, as it requires the introduction of a system or reviewing the database configuration.