Myths and Truths about email marketing

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After social networks began to gain prominence in the market, many people devalued email marketing.

Furthermore, due to incorrect use, many companies have neglected the use of this powerful strategy.

If you have stopped using this tool, or simply believed in the myths and truths about email marketing, this article may change your perception.

Discover how your company can stand out and have excellent opening rates by using email marketing correctly.

Six most common myths and truths about email marketing


Myth 1: It doesn't work
Many companies have applied email marketing inappropriately. As a result, few or no results have been achieved.

Therefore, the belief that the tool was ineffective took hold, especially köpa telefonlistor the emergence of social networks as an option to attract an audience.

Myth 2: Email marketing is outdated and nobody likes to read it
If you stop and think about it, you will rarely find someone who doesn't have an email address. After all, you need an email account for almost everything.

However, the difference lies in the set of factors, which involves qualified content and the right audience. In fact, thousands of companies achieve effective results.

That is, with an opening rate of up to 60%, nowadays. But, for this to happen, it is necessary that the content offered is useful and interesting for the recipient.

In order to find out exactly what pleases your audience, you must engage with them. The more you interact, the more you understand their real needs.

Therefore, you can attract and capture their attention, increasing the chances of them opening your emails.

Furthermore, the idea that email marketing is outdated is a result of social networks, as they are dynamic and easy to access.

Myth 3: Email marketing is for selling
Companies forget that email marketing is not limited to this function. As a result, they end up facing dropout rates, because, depending on the product or service, the audience needs to go through a process.

Therefore, email should be considered a means of building relationships, that is, transforming your contacts into potential customers.