The type of content that ranks, particularly on the first search results page ( SERP ), provides information about what kind of content users are looking for when they enter a term into the Google search bar. The purpose of the landing page or the content that is presented there should correspond to the search intent. Here is another excerpt from the Google QRG:
“Why is it important to determine the purpose of the page for PQ rating?
The goal of PQ rating is to determine how well a page achieves its purpose. In order to assign a rating, you must understand the purpose of the page and sometimes the website.
We have very different standards for different types of pages. By understanding the purpose of the page, you'll better understand what criteria are important to consider when evaluating that particular page.
Websites and pages should be created to help users. Websites and pages which are created with intent to harm users, deceive users, or make money with no attempt to help users, will receive a very low PQ rating. More on this later . “
If you take the search intent into account when creating an SEO landing page, you should have advantages in ranking over documents that do not take the purpose according to search intent into account.
One can speculate about how Google carries out the classification according to the purpose of the landing page. One possibility is that Google already uses certain signal words, text length, transaction elements, etc. in the main content (MC) during indexing and then classifies it as commercial/transaction-oriented or information-oriented.
Here, Google creates different clusters depending on the hong-kong phone number data type of document. This enables Google to apply different ranking signals with different weightings to each cluster in the form of individual algorithms for each cluster.
For previously unknown search terms, Google will try to deliver the most relevant content from the respective cluster in a balanced form, especially on the first SERP. Google can then gradually determine the actual search intent for a keyword based on user behavior.
However, due to the increasing importance of user signals, I also believe that Google does not always carry out such a static classification, but that user signals such as SERP CTR and return-to-SERP behavior have a decisive influence on the ranking. This is why it makes even more sense to create landing pages with a purpose in mind. The use of signal words that support the purpose of the content can also make sense, as the user can quickly see whether the search result is right for them.
In the end, it will probably end up being a hybrid, where the rankings on the first page are heavily influenced by user signals and all subsequent rankings follow a pre-definition of purpose.